World Chocolate Awards
Posted in:
Opinion
Hi Lowe. My delay in replying is due to my workload but I will always reply as soon as possible.Again thank you for highlighting interesting and important points that we can discuss.
I have always been lucky enough to be travelling or living abroad during and since my childhood (lived in Spain, Belgium, Italy, France, England, Peru, Honduras) I have had a fascination to discover explore and form an opinion about chocolates and other food. This evolved to become more and more formal and here we are!
CATEGORIES
The principal category is the rating: none, one, two or three stars.
The ingredients in a flavoured chocolate are made clear to the reader so it's self-evident when a chocolate is, for example, an excellent chocolate with minute hazelnut pieces. Inventing categories for each variation of ingredients is thereforeunnecessary and would become a distraction from the purpose of the awards. Rather like those silly movies that show the Eiffel Tower, then in captions "Paris" then -agonisingly- in captions "France." We already knew. We could seeevidently.
The same is done for organic, fair trade, ect. If a chocolate has one of these qualities it will be shown in the body of text or in the images on the page. The awards are given only for taste. However the information about farming methods, ethical practices etc. is evident for the consumer to see and use as they wish.
Only for ease of use and order, types of chocolates are presented in the book in sections dedicated to milk chocolates, white chocolates,flavoured chocolates.
An interesting topic is how do you categorise dark and light milk chocolate. Just where is that line?! Is there a line? I will leave this to be answered in the book as I think it has not been done before in the way that it will be presented.
In my experience when I see many divisions and categories, as a consumer, alarm bells ring. It usually means there is an intention to generate "winners" and as many of them as possible.
In these caseschocolates are"winners" simply because they are the best (or least worst!) one of a few entered into that competition, where by default there will always be a winner.
The World Chocolate Awards rates the chocolates on a star system depending how excellent they taste, which (unlike the cases mentioned above) is not affected by how bad or good the other chocolates tested are. There does not have to be a three star chocolate in the whole awards unless there is a near perfect chocolate.
TASTING
Tasting chocolate is done in before breakfast in the morning when it is the maximum number of hours since eating and using flavoured cleaning products in the mouth. Room temperature water is drank first.
Size and temperature of the chocolate arestandardised to the greatest extentpossible.If more than one chocolate is tasted then room temperature water is used vigorously to clear the mouth. A toothbrush that has never been used with toothpaste is used. I do not smoke or drink alcohol ever.
(Repost with spelling correction. I will reply to the new post later)
We all may have varying opinions on what will qualify as an award.
Istated at the outset a number of factors important to me and people I have spoken to.
If you are of the view that 100 tastersaveraged out are better than one taster I would be interested to know how you arrive at that conclusion and how this is possible to carry out in the real world under satisfactory circumstaces.